Ivan Misner is known as the "Father of Modern Networking" according to CNN and many others organizations. When Mr. Misner speaks, networking organizations listen....intently. I've personally read and highly recommend Mr. Misner's book, Giver's Gain, a book about BNI, the networking organization which Ivan founded way back in 1985 with the core philosophy that, as the title states, "Givers Gain.". In fact BNI is the largest business networking organization in the world. So when I read his Dec 20th article on how to build relationships to generate quality referrals, I was extremely impressed to learn that authorities like Misner are preaching the importance of good old fashioned hand-written snail mail, and for those who are pressed for time, a modern-day solution that's both high-tech and high-touch, from Utah-based sendoutcards.com.
As Misner astutely points out in the Dec 20th column in Entrepreneur Magaine,
"....it's not about getting more referrals; it's about showing your appreciation [emphasis added] for the ones you get and making the most of the opportunity, while strengthening your referral relationships to ensure that your referral pipeline flows steadily and reliably."
Not surprisingly, Misner, is aware of the value of SendOutCards as a Customer Relationship Management (CRM) tool. In fact, he's not only aware of it, but specifically mentions it in his recent Dec 20th column in Entrepreneur magazine.
I'm so glad Misner is shining the light of day on this service which I first learned about from Diane Walker, a top-notch, standup businessperson from Florida, and a senior executive independenly affiliated with the firm. Although I'm not a distributor like Diane, I have been an extemely satisfied customer of hers since 2005. Frankly, I absolutely love the service. All I do is select a card, type in whatever message I want and then include a photo. You can even have S.O.C. insert a gift card or include a box of chocolates. In fact, I can even put the card in my own handwriting and sign it with my signature---all online, without any extra computer equipment!!! Sendoutcards does the rest. Very nice.
So what's the take-home today? Simple. While it's important to make use of technology for some communication, when you really want to show appreciation, there's nothing quite like a hand-written card you can touch and feel.
As SendOutCards.com CEO Kody Bateman wisely notes, "Appreciation will always win out over self promotion." And as we all know, people don't care how much you know until they know how much you care. That's a lesson every quality salesperson knows AND remembers.